The BlackBerry brand has been part of Onward Mobility’s portfolio since August 2020 and we’ve heard nothing but promises for new BB smartphones since. Today the company launch a pre-commitment program, suggesting a new handset might finally be on the way.
The program is actually a subscription list for partners and fans, who will be able to receive “product, feature, and availability updates” before the general public. The landing page on Onward Mobility’s website also said these people and organizations can provide direct input and influence features and functionality.
The biggest takeaway from the page is that a handset is likely being developed.
Onward Mobility has experience in security software, but in the field of mobile hardware it has no expertise, and probably that’s why it is turning to partners like telecoms and influencers who know the audience better.