Canon has released a list of RF lenses that they can’t meet the demand for | Canon Rumors


Whilst I understand your idea it unfortunately doesn’t give Canon a good forecast about the real demand… effectively, potential buyers are attempting to stockpile by buying as much as possible which is what the component buyers are doing.

My concern is that when Canon have sufficient stock/capacity to sell then the demand will dry up by cancelled orders causing excess pre-sales inventory. You might say that is a good thing for consumers as there will be sales discounts to move the excess stock but we do want Canon to be reasonably profitable in the long term to maintain/increase their R&D budget.





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We will be happy to hear your thoughts

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